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Digital Project Manager, what does he do ?

time 5 mins

The digital project manager is not that different from the traditional project manager. Managing a handful of different tasks is part of his day-to-day job: scheduling milestones, reporting to the different stakeholders, lead the teams, delivering projects on time and within the allocated budget… There is an increasing demand of DPM across the world in every different field of industries.

The thing that changes is that digital project managers are working on web-based or mobile-based projects which are fast-moving and fast-growing fields. They make sure to get things done in a digital-space. Their projects can include site launches, online tools, web applications… So, they are expected to have deep knowledge of how technology works in order to achieve the business goals (web architecture, UX, design, content, SEO, social media and analytics…)

They are very methodical, organized and detail-focused people. They have great management and communication skills and have to collaborate effectively to manage the project from A to Z.

DPM, a popular blog for digital project managers, calls digital project management the “wild west” of project management where “crazy clients, tiny budgets, and stupid deadlines reign supreme”.

Principal pain-points


Deliver quality solutions. 

Managing client expectations (expressed or not) and empowering teams and contractors to deliver high quality solutions meeting those needs.

Digital Project manager is responsible for the finality of the project. He is in contact with the client so he represents his team. He’s taking on the quality assurance of the project to make sure the solution has no mistakes or bugs.


Find resources.

Sourcing technical talents to deliver the project is not an easy task as good developers are scarce

Today, digital project managers have difficulties to find the good talents for the good jobs. Indeed, there is a lack of resources on the job market which makes very difficult to hire highly-qualified people. The big issue is finding and retaining skilled workforce. Competition is strong between companies to get qualified developers. This is seen as one of the biggest business risks.

According to KPMG and IT Outsources Harvey Nash, 65% of CIOs says that hiring challenges are hurting the industry (+6 points in one year). And according to researches from Robert Walters for HR-consulting companies in the UK, 89% of employers are expecting a shortage of skilled technology professionals over the next 12 months.


Adapt to technology trends.

Surveying what is happening on the tech side so you don’t miss out on the next revolution. The tech environment is evolving very fast. The DPM wants to stay in the race so he’s keeping in touch with all the news and trends that are shaping today's market and also in the future.

New technologies represent opportunities for project managers to do more business but also to work on projects that are innovative and in which they are interested.


Keep budget in check.

It’s all about delivering more with less

The difficulty is to deliver the project on time and within the budget, or even below the budget while keeping the same level of quality.


Stay on top of things.

Effective time-management, delegation and anticipation to get the balls rolling and keep your sanity.

For digital project managers, organization and time-management is a way to use the time on subjects that have more added-value, that they like more etc…


Manage teams with agility.

Digital projects involve multiple stakeholders including contractors. People management is a big concern for project manager.


How to be more efficient ?

The possibility for a DPM to be more efficient, to save time, to be sure to have a nice and qualitative deliverable can be to outsource the development of his digital solution.

Indeed, giving the development of the solution to a specialized development studio aims to get rid of all the development process and focus on the other aspects of the project. Less stress, no need to hire the developers and thus, allows to make great financial savings.

Thus, managing the digital project from A to Z is a very challenging task. Not all the projects come to an end, so, thumbs up for all the DPM who turn projects into success !

Check out this link to find out how Siclo helped a french software editor to put its digital product back on track while keeping costs under control.

Apr 09 2019